Global interest in domestic and international travel is increasing

In this unpredictable and challenging time, the trends in the travel industry have been turned upside down. Before the pandemic, the desire to travel abroad almost overwhelmed the tourist infrastructure in some of the world’s most popular destinations. Now travelers are more focused on domestic travel with international travel in almost all global markets at an all-time low.

Ongoing research from YouGov has monitored consumer confidence around the world, and the most recent research shows that interest in domestic and international travel is growing in some markets, while stagnant in others.


YouGov Global Travel Profiles revealed that between November 2020 and November 2021, domestic travel intent for both business and leisure increased from 51 percent to 56 percent among global consumers.

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In individual markets, interest in domestic travel grew most in the US, growing by 10 points from 37 percent to 47 percent.

Travel sentiment had also risen in the UK and France, with interest in the UK increasing from 46 to 51 percent and 54 to 58 percent in France.

In the Eastern Hemisphere, travel sentiment rose in Singapore with interest rates rising from 17 to 24 percent. However, Japan and Australia saw a small decline in interest in domestic travel.

When it comes to international travel, the UAE registered the highest interest in both business and holidays outside the country.

As for the US, the intent for international travel registered a three-point increase between November 2020 and November 2021.

Again, in countries like Australia, the desire to fly overseas was significantly less and remained relatively unchanged from 2020 to 2021.

In Australia, the desire for international travel was 24 percent in November 2020. By November 2021, that number had increased by just one point to 25 percent. Japan remained stable at six percent. Singapore also did not shrink by 33 percent.

One of the biggest drivers of domestic travel was value for money in the US Value was defined not only as the price of the vacation, but also as how much the trip was worth to the traveler(s).

Forty-two percent of Americans said value was the most important factor in choosing a domestic vacation destination, followed by 36 percent who said they were looking for places of outstanding natural beauty and close friends and family.

Thirty-five percent said temperature and climate were a factor. Twenty-nine percent said cheap flights, hotels and activities played a role in their choice, while 28 percent said they had been to a destination before. Cultural and historical sites were important in 28 percent of Americans’ choice, and accommodation availability was a factor for 26 percent. Safety precautions and cleanliness were further down the list at 22 percent, and 21 percent said their choice came down to recommendations from friends and family.


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